Imagine that you enter a room full of people. You greet some familiar faces but then you see an attractive person. You can't resist looking at that beautiful person even though you don't know each other yet. You can't really give an explanation about this instant attraction that is so physically appealing. Whether we realize it or not, we tend to look for partners who are physically attractive. We do value other qualities such as kindness, a good sense of humor, understanding, and intelligence. But when it comes to dating and relationships, both men and women prefer dating someone they find attractive. Physical attraction in a relationship is important and there are a number of reasons why it matters.