Why is he ignoring me all of a sudden? It is a question that troubles the minds of many women when their guys start being hot and cold all a sudden. Communication is an important part of any relationship, and any gaps are bound to affect it. It is bad enough for a guy to give you a cold shoulder, but when it reaches a point where he is avoiding any form of contact, be it calls, texting or seeing you, it can be quite alarming. It is normal for you to start questioning your worth to them.